Buying and selling luxury watches in Dubai
Montreal Watches is an independent dealer of new and pre-owned luxury watches, with a shop in the Gold Souk, Al Daghaya, in Deira, Dubai. We buy and sell Rolex, Patek Philippe, Audemars Piguet, Richard Mille, F.P. Journe, Hublot, Cartier, Omega, Tudor, Breitling and IWC, and we take a watch in part-exchange against another.
This page explains how it all works, from the first message to payment and delivery, so you know what to expect whether you are buying, selling or trading in.
Who we are
We are a dealer, not a brand boutique. Most of our business is between dealers, but anyone can walk into the shop or message us.
We are independent: not an authorised retailer of Rolex, Patek Philippe, Audemars Piguet or any other house we trade, and not affiliated with any of them. Every piece is inspected before it goes in the safe and is guaranteed genuine.
And since the name causes confusion: Montreal Watches is in Dubai, in the Gold Souk, not in Montreal, Canada.
Buying a watch, step by step
Buying from us works the same way for a private buyer and for a dealer.
- Browse the live stock. Listings show the reference, year, condition and what comes with the watch where we know them, and the price in AED with its dollar equivalent. You can filter by house, price, size and condition, pick a model once you have chosen a house, or search by reference.
- Ask about the watch. Tap the enquire button on any watch and WhatsApp opens with the watch, its price and its link ready to send. We confirm that it is available and answer any question about it.
- See it. Come to the shop and look at the watch in your hand, or, if you are abroad, let us send photos and video of the exact piece, serial number included. You are welcome to have it checked by a third party before you pay.
- Pay. You can pay in cash, by bank transfer or in crypto, whichever suits the deal.
- Collect it or have it delivered. Insured delivery is arranged all over Dubai and the UAE, to every GCC country and worldwide, once the deposit clears.
If the watch you want is not in stock, tell us the reference, the size and your budget on WhatsApp and we will look for one.
What you can rely on
- Every piece is inspected before it goes in the safe and is guaranteed genuine.
- You can have any watch checked by a third party before you pay.
- Listings describe the watch in the same terms: its reference and year, its condition (Unworn, Excellent or Used) and its set (Box & Papers, Box Only, Papers Only or Watch Only). Our guide to box, papers and condition explains each word.
- Prices are quoted exclusive of duties and are confirmed when you enquire, because the market moves.
Selling a watch to us
We buy as readily as we sell, and we buy every house we trade. The steps are short.
- Send a photo and the reference. Message us on WhatsApp with a clear photo of the dial and the case back, and the reference number if you have it.
- Get a valuation the same day. We quote a price in AED based on current demand in Dubai for that exact reference.
- Bring the watch to the shop. We look at it with you and confirm the final figure after an inspection of about 15 minutes.
- Get paid. Payment is on handover, usually within 24 hours of your first message.
Our guide to selling a luxury watch in Dubai covers what to gather and what moves the price, and the sell page is where to start.
Trading in one watch for another
If you are buying another watch, you can trade yours in. Its value is deducted from the price of the one you are buying and the deal is settled the same day.
Trade-ins are common. Send us photos and the reference of the watch you want to trade in, as you would for a sale.
How prices are set
The price on each listing is in AED, with the dollar equivalent beside it.
What moves a price is the same on both sides of the counter: the exact reference and how much demand there is for it, the condition of the case, dial and bracelet, and whether the box and papers come with the watch.
Because the market moves, the prices on the site are indicative and are confirmed when you enquire.
Delivery, shipping and duties
Insured delivery is arranged all over Dubai, including Downtown Dubai, Dubai Marina, DIFC and Business Bay, across the UAE, to every GCC country and worldwide, once the deposit clears.
Prices are quoted ex-Dubai and exclusive of duties. Import duty in the destination country is the buyer's. Ask us and we will tell you the rate where you are.
Authenticity and inspection
Every piece is inspected before it goes in the safe and is guaranteed genuine. You are welcome to have a watch checked by a third party before you pay, and if you are abroad we send photos and video of the exact piece, serial number included.
No single test proves that a watch is genuine, so it matters who stands behind it. Our guide to telling a genuine watch from a copy explains what you can check yourself and what only a watchmaker can.
Visit the shop
The shop is in the Gold Souk, Al Daghaya, in Deira, Dubai. We are open Monday, Tuesday, Wednesday, Thursday and Saturday from 10:00 to 22:00, and Friday from 17:00 to 22:00. We are closed on Sunday. Get directions.
If you have a particular watch in mind, message us on WhatsApp first so we can confirm it is here before you make the trip.
The houses we trade
Open a house for its live stock, its model families and the questions we are asked most: Rolex, Patek Philippe, Audemars Piguet, Richard Mille, F.P. Journe, Hublot, Cartier, Omega, Tudor, Breitling and IWC. The brands page shows how many pieces each house has in stock now.
Questions we are asked
Do you sell to the public, or only to the trade?
Both, and the price is the same either way. Most of our business is dealer to dealer, but anyone can message us or walk in.
Is Montreal Watches in Montreal, Canada?
No. Montreal Watches is a luxury watch dealer in the Gold Souk, Al Daghaya, Deira, Dubai, United Arab Emirates. We deliver across the UAE, to every GCC country and worldwide.
How do I know the watch is genuine?
Every piece is inspected before it goes in the safe and is guaranteed genuine. You are welcome to have it checked by a third party before you pay.
Can I see the watch before paying?
Yes. Come to the shop in the Gold Souk, Al Daghaya, Deira. If you are abroad we will send photos and video of the exact piece, serial included.
Do your prices include delivery and duty?
Prices are ex-Dubai. Insured delivery all over the UAE, to every GCC country and worldwide is arranged once the deposit clears, and import duty in the destination country is the buyer's. Ask us and we will tell you the rate where you are.
Does Montreal Watches buy watches, not just sell them?
Yes. We buy as readily as we sell: bring a piece in for a same-day cash valuation, or trade it in toward another watch.
How long does a watch valuation take in Dubai?
A same-day reply once you send a clear photo and the reference number over WhatsApp. In-person inspection to confirm the final number takes about 15 minutes.
Which payment methods do you accept?
Cash, bank transfer or crypto, whichever suits the deal. Delivery is insured and arranged once the deposit clears.
What if the watch I want is not in stock?
Tell us the brand, model and reference on WhatsApp and we will look for it. If you hold a piece you would like to trade, its value can go toward the watch you want.
What to do next
Tell us the reference, the size and the budget you have in mind and we will tell you what is in the safe and what we can find.
Ask us on WhatsAppGuides
Buying a pre-owned Rolex in Dubai: what to check
How to buy a used Rolex in Dubai with confidence: the reference, papers, case, bracelet and dial to check, how to read the price, and how payment and delivery work.
How to tell if a luxury watch is genuine
What you can check yourself in a few minutes, what only a watchmaker can check, the red flags in a deal, and why the seller matters more than any single test.
Box, papers and condition: how to read a watch listing
What unworn, excellent and used mean, what a full set is, and how the box, the papers and the condition of a watch change its price, explained by a Dubai dealer.